.Dearest Audiences, S.e.o Pros, and also Digital Marketers,.Hello, I'm Jenise. I've been at the SEJ controls for 15 years, with Loren Baker and also Brent Csutoras at my edge as large number managers and functioning partners.The other day, I got out of bed to a significant item of information: SEO headlines author Online search engine Property was actually obtained through advertising and marketing tool provider Semrush.There is actually an elephant in the space, thus allow's begin there.What happens when a large hunt advertising and marketing industry player buys a prominent media channel concentrated on the hunt advertising industry?Will the publisher's coverage continue to be objective as well as agnostic? Will its authoritative quick guides include the breadth and also deepness of tools and systems and also services on call -- a number of which remain in direct competition along with Semrush?What occurs to Search Engine Property's mounds as well as reams of existing web content -- articles, white colored documents, digital books, online videos-- that describe Semrush competitors (umm, furthermore their backlinks)?What about reputable perspectives coming from valued writers that run contrarily to the new corporate gathering lines somehow? Will those voices still be posted, intensified, priced quote on SEL? Or watered down, or maybe quashed?So many concerns.Community reactions, until now, have actually been either of a favorable, gratulatory attribute or else paid attention to worries of predisposition.Screenshot coming from LinkedIn, October 2024.Screenshot from LinkedIn, Oct 2024.Screenshot coming from X (Twitter), Oct 2024.Screenshot coming from LinkedIn, October 2024.Screenshot coming from X (Twitter), Oct 2024.Screenshot coming from X (Twitter), Oct 2024.SEL and Semrush each have actually been active in answering on social media sites, restating that:." Our program is actually to remain to stay private and also objective. Our target is actually to provide high quality understanding as our team consistently possess.".I carry out feel that these are their goals for the existing editorial crew, for now.I'm curious to view whether this freedom will stand up the test of time, after the dirt has actually cleared up and the updates of the purchase is lining our digital bird crates.I'm interested in learning if SEL's content independence will certainly stand the test of shareholder interests in an NYSE-traded business that created $305 million in earnings last year. I think our team are going to need to stand by and also see.Right here's Where Online search engine Publication Stands Up.As one of the last independent publishers in the SEO business, SEJ remains bootstrapped as well as unbossed.No person draws SEJ's cords, handles our backlinks, our insurance coverage, or even our message.That's right. SEJ is actually the honey badger of search engine optimization news: We report what our company desire, when our company desire, just how we really want.SEJ is still devoted to disclosing the honest truth (properly, the honest truth till traits transform with the algorithms) concerning what is actually occurring in SEO as well as advertising.SEJ is actually still committed to providing impartial education and learning and also best process for our viewers.A.k.a. organization customarily listed here at SEJ.That Is Search Engine Publication Anyways?Our group of 26 individuals around the globe is actually composed of authors, publishers, developers, technologists, the rear workplace that always keep things operating perfectly, purchases operations. They make me so honored, if I might talk a little bit of.Our experts urge clarity, experimentation, liability. Our experts do not endure office national politics or even harmful habits. I like to believe we're close-knit. Our team discuss, our team swear, our company entertain each other along with ridiculous memes. Our experts have actually giggled together and also wept with each other.Very most essentially, when the sh * reaches the follower, our experts pull together. We rally. Our team receive rough. Again and again. I talk to the team to make an effort once more, to strengthen, to keep learning-- and also they do it. Which is actually when you know you possess an A-Team on your hands.That's the whole entire lineup. SEJ possesses no financiers. No business emperors. As well as we desire it that way.Our self-reliance has been actually challenging sometimes. It would behave to have a corporate Father Warbucks that can easily "dim the heavens along with people," as one of my favorite professionals liked to claim.Therefore it carries out give me stop when a competitor publisher is now supported by a multi-national firm with over 1,000 employees. That's a significant amount of resources, firepower, and reach.However throughout the years, SEJ's independence has guaranteed our team's potential to provide 100% unprejudiced journalism and education for the search advertising area.Our team do what our team desire. And also this is what I have faith in: That our audiences, our advertisers, our neighborhood will deliver what our company require to be a tough David to this brand new Giant.I invite your comments, responses, and also ideas to make Online search engine Journal what the hunt advertising and marketing area needs it to become now. Leave me an information below, and also I vow to respond.Jenise Uehara.CEO, Online Search Engine Journal.Featured Image: Tanveer Anjum Towsif/Shutterstock.